Our purpose is to make the world more change capable. And our philosophy is to empower you, so you can lead change from where you are standing.

We believe that this, along with careful analysis and upfront planning will create smart and sustainable change pathways and outcomes for your business.

We also believe that the most effective approach to adapt and respond in the midst of change is to listen deeply to understand your organisation and change environment, and customise an approach that meets your specific needs. Starting with your business and your change leaders.

We call that ability Change Intelligence. CQ is the ability - to not just adapt - but to lead and thrive with wisdom, flexibility, empathy, creativity, and discipline in the face of disruption and continuous change.

We thrive on partnering shoulder-to-shoulder with your teams to shape integrated change programs. And we offer smart, practical, rapid and sustainable solutions to change challenges.

Our Spirit

We have an energy at Blue Seed that fuels our team to be what we are for our awesome clients (and for each other!) as part of a tight-knit family.

We are guided by specific philosophies and a strong set of values that drives us in every one of our pursuits. They bind our purpose and motivate our teams every day, in every way.


Truth and Integrity are a big part of who we are as individuals and a team. We are trusted individuals, advisors, and as a business. And we are never driven by greed.

As a team we are honest and truthful in our actions and develop strong positive relationships with each other and our clients.

Together we ensure that everyone has a voice and we value the diversity that each new person brings.


Our optimistic and pragmatic approach creates positive contagious energy that inspires and entices our clients.

We are more than just a team – through our shared values we’ve become a family that goes above and beyond to nurture and inspire each other.

We trust and watch out for each other, we work together, play together and ‘a little weirdness’ is never out of the question; because that’s what true passion is.


We believe that anything is possible and generously go the extra mile, feeling comfortable taking risks and making mistakes.

Being generous with ourselves and to others requires balance and support from our team.

We believe in the power of collective intelligence and momentum, and encourage this at every opportunity to facilitate our own development.


Anything worth doing is worth doing well. We are not an average company because as a human centred business our service resonates with our clients. People will always remember not what we did or said, but how we made them feel.

These experiences are what drives our exceptional service as we apply our customer-centricity to every action and interaction.

What’s in a name?


Blue is linked to higher consciousness and intellect (our change intelligence). Dark blue represents knowledge, power, integrity, and is associated with depth, expertise, stability and the ideas of wonder, freedom and dreams.

Blue skies are symbolic of optimism and better opportunities - change is constant and has the potential to bring positive new beginnings. Artists use Blue to show perspective - it allows us to look beyond and increase our perspective outward during the challenges that change can bring.

And blue also symbolizes wisdom, confidence, trust, loyalty, faith and truth. These are part of our beliefs and values, and therefore represent who we are for our Clients.


A seed is a symbol of potential or opportunity, an oracle of potential growth, depositing new ideas into old rows with the hope and promise of a bumper crop.

The heart of our logo, the seed, represents a single point of awareness and energy. It is, essentially, the point of pure potential.

At Blue Seed we are sowing the seeds of change every day and work to scatter inspiration, one seed at a time.

"Don't judge each day by the harvest you reap but by the seeds that you plant.”



Find out how change ready you are



Read our latest white paper on leading through upheaval