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Change diagnostic helps media organisation keep pace with audience’s modern needs


The rapidly changing pace of digital technology meant that our client, one of Australia’s leading public broadcasting companies, was keen to find ways to meet the expectations of a modern, connected audience. This media giant had to reconcile its current work culture with the future needs of the organisation as the transformation of media platforms calls for entirely new skillsets from those in the past. An ambitious culture and workforce planning program was put forward to help engage people on the organisation’s journey, upskilling and managing performance where necessary, as well as planning for the future.


Blue Seed Consulting was engaged to carry out a change diagnostic, looking at the organisation’s new program and, more specifically, analysing the current state of change capability and change tolerance. Our team took into consideration other similarly ambitious programs, either currently running or in the recent past, and made recommendations on how to best move forward and achieve a successful outcome for this scheme. The diagnostic process required in-depth interviews and workshops with key and secondary stakeholders to work out the effect of each component of this very complex program. Our recommendations included several options for change management resourcing based on varying levels of budget, project management staffing, and how to avoid the pitfalls of previous initiatives which had left staff sceptical and wary about change projects.


This was an ambitious culture change program within a complex organisation and the client was delighted with both the quality of our diagnostic report and the process we adopted, which achieved deep and targeted engagement with the key stakeholders using as light a touch as possible on their time. We provided valuable expertise, particularly in the areas of current state and impact analysis, stakeholder management and change management resourcing, and the recommendations were put forward to the board.