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Upping media org change capability while delivering complex capabilities, amplifies change value

Thank you – You helped to lift the quality of change management on this program considerably from what Ad Sales had experienced previously and have been a very safe pair of hands on this challenging piece of work. Thank you.

Transformational Director


Our Client was undergoing a large and complex change to printed publications which included the implementation of new products, a new booking system and new pricing methodology. This project impacted the entire national sales force (1000+) and every customer who advertised within their suite of printed products across Australia (140+ publications).


Blue Seed Consulting was engaged to lead the change management stream.
A key differentiator of this example encompassed Change Leadership to mobilise the most appropriate and effective delivery approach. At the outset, the change stream was stand-alone; communications, L&D, marketing and PR resources did not form part of this reporting structure. However, by week two our demonstrated capability and leadership saw the entire people team on the project reporting into the Blue Seed Change Lead.

This illustrated the value the organisation experienced through the work of our consultant, who was instrumental in providing holistic and integrated oversight and accountability to successfully deliver against very challenging timeframes. As the scope of the change stream grew, the Client was also quick to look to Blue Seed as its partner for additional resourcing, which we could very quickly supply. During the life of the project, Blue Seed provided end to change management support from architecting the strategy and mobilizing the team to execution and handover.


The project was delivered on time with no adverse impact to customers or revenue. All internal staff members were fully trained and ready four weeks ahead of implementation. The value the change lead added in this example was strong leadership for an internal team unaccustomed to project environments, including thought leadership, task allocation, quality assurance, problem solving, and issue resolution. The change lead injected a significant level of rigour into the change stream not seen before in this Client environment.

The Client HR team further used this project as a case study for best practice change management within their organisation.