Meet our team

We’re specialists in change with a level of expert skill, knowledge and authority that gives clients confidence.

Claire Clayton

Co-Founder & Managing Director

Advisor, business leader and strategic provocateur.
Blue Seed understand that change is never ‘one size fits all’. We guide the development of fit-for-purpose solutions through our extensive experience, delivering transformative results with an approach that’s right for every situation.

Phil Gray


Change & Transformation innovator
Experienced lead consultant, change architect and facilitator with significant capabilities in change management, transformation, innovation and organisational change

Duncan Smith

Operations Director

The business side of the business
I enjoy the challenge of helping businesses grow and building capability to meet the dynamic pace of change. At Blue Seed, I have the additional benefit of working with some great people who really understand what change is and all that it brings.

Matt Taylor


A commercially astute and outcome-driven analytical Change and HR professional with hands-on experience in leading the end-to-end management of change initiatives within complex and dynamic FMCG and public sector environments

Lucinda Barrett

Senior Manager

A senior professional with extensive global experience in organisational strategy, change management, communications, marketing, business development and law gained in leading professional services organisations.

Bridget Farmer


Supporting the delivery of better customer, employee and company outcomes as a Business Strategist, Organisational Change Leader, and Social Entrepreneur. Specialising in digital disruption, social change and new ways of working.

Maite McAdam

Senior Consultant

A change management consultant with 5+ years of experience. She developed her expertise in change management working with global teams on 10+ projects, supporting digital, operational and organisational transformations across a wide range of industries (energy, luxury, government).

Dhruv Chugh

Senior Consultant

Dhruv is an excellent communicator and team player committed to solving client concerns through innovative thinking.

Liam Pyle

Senior Consultant

A change management consultant with experience across public and private sectors, with expertise in both project implementation and change management disciplines.
Liam excels in roles empowering complex front-line and customer-facing operational leaders and their teams to achieve maximum business readiness for change.