We handle your personal information with care, transparency, and respect.
Blue Seed Consulting Pty Ltd (Blue Seed, we, us, our) is committed to protecting your privacy and handling your personal information responsibly. This policy explains what information we collect through blueseedconsulting.com, how we use it, and what rights you have. It is written to comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
Contents
1. About this policy
This Privacy Policy applies to personal information collected by Blue Seed Consulting Pty Ltd through our website, blueseedconsulting.com, including any contact forms, newsletter sign-ups, and analytical tools we use to understand how our website is used.
It does not cover information we collect in the course of delivering consulting services to clients. Separate privacy and confidentiality arrangements govern those engagements.
By using our website or providing us with your personal information, you agree to the terms of this policy. If you do not agree, please do not use our website or provide us with your information.
2. Who we are
Blue Seed Consulting Pty Ltd is an Australian change and transformation consultancy. We work with mid-to-large organisations to help them navigate complex change, build capability, and create lasting value.
The types of personal information we may collect include:
Contact information: your name, email address, phone number, and organisation name, when you complete a contact or enquiry form.
Message content: any information you choose to include in an enquiry or message to us.
Email and marketing preferences: your email address and communication preferences, when you subscribe to our newsletter or marketing communications.
Usage and analytics data: information about how you use our website, including pages visited, time spent, browser type, device type, approximate location (based on IP address), and traffic source. This is collected automatically through Google Analytics.
Cookie and tracking data: identifiers stored in your browser through cookies and similar technologies when you visit our website.
Recruitment information: CV, work history, and credentials submitted through our recruitment webform.
We do not knowingly collect sensitive information (such as health, financial, or government identifier data) through our website. Please do not include sensitive personal information in any messages or forms you submit to us.
4. How we collect your information
We collect personal information in two main ways:
Directly from you: when you complete a contact form, submit an enquiry, or sign up for our newsletter or email communications.
Automatically: when you browse our website, certain technical and behavioural data is collected automatically through Google Analytics and cookies. This happens when you load a page, click a link, or interact with content on our site.
Where collection is automatic, we aim to make this clear through our cookie notice and this policy. You can manage your cookie preferences at any time (see Section 8).
5. Why we collect your information
We collect personal information for the following purposes:
To respond to your enquiries and communicate with you about our services.
To send you newsletters, thought leadership, event invitations, and other communications you have opted in to receive.
To understand how our website is performing and how visitors engage with our content, so we can improve the experience.
To manage our business operations, including maintaining records of communications.
To comply with our legal obligations.
We will only collect personal information that is reasonably necessary for these purposes. If we need to use your information for a materially different purpose, we will let you know.
6. How we use and disclose your information
We use your personal information for the purposes set out in Section 5 above and for related purposes that you would reasonably expect.
We may disclose your personal information to:
Our team: staff and contractors who need access to your information to respond to your enquiry or deliver our services.
Service providers: third-party providers who help us operate our website and communications, including email marketing platforms and website hosting providers. These providers are bound by confidentiality obligations and may only use your information to provide services to us.
Analytics providers: Google Analytics, which collects and processes data about how our website is used (see Section 8 and Section 9).
Legal and regulatory bodies: where we are required or permitted to do so by law.
Potential clients: with the individual’s consent, we may share relevant work history and credentials as part of our consulting work.
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
7. Direct marketing
We may send you newsletters, insights, event invitations, and updates about our services if you have consented to receive them or if we have a reasonable basis to believe these communications would be of interest to you.
Every marketing email we send includes an unsubscribe link. You can opt out at any time by:
Clicking the unsubscribe link in any marketing email we send you, or
Once you unsubscribe, we will remove you from our marketing list within a reasonable time. You may still receive transactional or service-related communications where necessary.
We comply with the Spam Act 2003 (Cth). We will never send unsolicited commercial electronic messages without a lawful basis for doing so.
8. Cookies and tracking technologies
Our website uses cookies and similar technologies to help us understand how visitors use the site and to improve your experience.
What are cookies? Cookies are small text files placed on your device by a website. They are widely used to make websites work efficiently and to provide information to website operators.
We use the following types of cookies:
Essential cookies: required for the website to function correctly. These cannot be disabled.
Analytics cookies: placed by Google Analytics to collect anonymised data about how visitors use our website, such as which pages are most visited and how long visitors stay. This helps us improve the site over time.
Marketing and tracking pixels: we may use tracking pixels (such as LinkedIn or Meta Pixel) to understand the effectiveness of any advertising and to reach relevant audiences. These technologies may collect data about your browsing activity across other websites.
Your choices: You can manage or disable cookies through your browser settings. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. Note that disabling some cookies may affect the functionality of our website.
Where required, we will ask for your consent before placing non-essential cookies on your device.
9. Overseas disclosure
Some of the third-party service providers we use are based or operate servers outside Australia, including in the United States. These include:
Google LLC (Google Analytics), based in the United States.
Email marketing providers we may use, which may process data on servers outside Australia.
Before disclosing your personal information to an overseas recipient, we take reasonable steps to ensure they handle your information in a way that is consistent with the Australian Privacy Principles. Where we cannot ensure an equivalent level of protection, we may seek your consent or rely on other grounds permitted under the Privacy Act 1988 (Cth).
By providing your personal information to us and using our website, you acknowledge that your information may be transferred to, stored, or processed overseas. Google’s privacy practices are described in Google’s Privacy Policy.
10. How we protect your information
We take reasonable steps to protect the personal information we hold from misuse, interference, loss, unauthorised access, modification, or disclosure. These steps include:
Using secure (HTTPS) connections for our website.
Limiting access to personal information to staff and contractors who need it to do their job.
Using reputable, security-conscious third-party platforms for email and data storage.
Regularly reviewing our security practices.
While we take these precautions, no data transmission or storage system is completely secure. If you have reason to believe your interaction with us is no longer secure, please contact us immediately.
We will retain your personal information only for as long as reasonably necessary for the purposes described in this policy, or as required by law. When we no longer need your information, we will take reasonable steps to destroy or de-identify it.
11. Accessing and correcting your information
Under the Australian Privacy Principles, you have the right to request access to the personal information we hold about you, and to ask us to correct it if it is inaccurate, out of date, incomplete, or misleading.
To make a request, please contact us using the details in Section 14. We will respond to your request within a reasonable time (ordinarily within 30 days). We may need to verify your identity before providing access.
In some circumstances, we may not be able to grant access to all information we hold, for example where doing so would be unlawful or would unreasonably affect the privacy of another person. If we refuse or limit access, we will explain why in writing.
We do not charge a fee for making an access request, though we may charge a reasonable cost-recovery fee for the time spent compiling a complex request. We will advise you of any fees before proceeding.
12. Complaints
If you believe we have not handled your personal information in accordance with this policy or the Australian Privacy Principles, we would like to hear from you. Please contact us first so we have the opportunity to address your concern.
We will acknowledge your complaint promptly and aim to resolve it within 30 days. If we need more time, we will keep you informed of progress.
If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC):
Office of the Australian Information Commissioner
Website: oaic.gov.au
Phone: 1300 363 992
Post: GPO Box 5218, Sydney NSW 2001
13. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will update the “last updated” date at the top of this page.
We encourage you to review this policy periodically. Continued use of our website following any changes constitutes your acceptance of the updated policy.
14. Contact us
For any questions about this policy, to make an access or correction request, or to raise a privacy concern, please contact us: